Value Proposition Design will help you successfully design, test, and deliver what customers want.

Create a strategy that encourages participation from key executives and down through the ranks. 

The Business Model Canvas describes, visualizes, assesses, and changes business models.  Very few companies have spent the time, energy, and resources to put together a business plan.  

Very few companies have spent months developing a plan, getting it copied and distributed to be read by senior management.  Sadly, most of those plans have been filed and/or put on a shelf to collect dust and, possibly, be dusted off and brought out again the following year to repeat the process.

Solidifies your unique value proposition and enables the company to focus on processes that will attract high value clients.

In developing a Value Proposition Canvas as a complement to the Business Model Canvas, helps create value for your customer.

A business model describes the rationale of how an organization creates, delivers, and captures value.

 A business model utilizes nine basic building blocks that show the logic of how a company intends to make money by incorporating nine blocks that cover the four main areas of a business: customers, offer, infrastructure, and financial viability.  

The business model is the blueprint for a strategy to be implemented through organizational structures, processes, and systems.

Strategy is the creation of a future picture of the enterprise from which you work backwards to determine viable routes to the destination.  

The analysis starts with current industry trends, cash flow, debt the extrapolation from the present to predict future goals. It is always limited by conservatism and deliberate underreporting (to preserve bonuses, keep accountabilities low, and so on).    

Once the UVP has been defined, product design, marketing, sales, customer service, and distribution channel activities are linked to the UVP